Dedicated IP Address

If you host a website on a server, it works by using the server's shared IP address - a unique number that is used to distinguish any kind of device connected to the World Wide Web. The website name which you use for the website is for easy access and convenience of the visitors, but on a more basic level, their Internet browser connects to the IP address of the server. Due to the fact that there are far more sites than IP addresses, shared hosting servers use the very same IP for a number of sites even in case they belong to different users. Even though this does not affect the site performance directly, using a dedicated IP address can slightly boost the loading speed of a site, providing it higher rankings in search engine results. Such an IP is necessary for the installation of an SSL certificate too, so if you wish to protect the payment or login details that your site visitors submit, you need an IP along with the SSL.